Kekre has more than 13 years of planning experience under his belt. The last position he held was that of VP, strategic planning, McCann
Prior to that, Kekre was director planning at Grey Melbourne and area planning director at Grey Malaysia.
Mudra West president Arijit Ray says, “Amit embodies the perfect credentials required to give Mudra West the right impetus in the
planning function. With Amit’s vast experience across categories as diverse as automotive, fashion, lifestyle, travel and tourism,
financial services, FMCG, in various capacities, within india and outside, he is the right person to take the collaborative partnership
across planning, creative and business management, to the next level.We are really looking forward to Amit playing a really active role in
our quest to chart the next growth platform for Mudra West.”