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M&C Saatchi to handle creative duties of Amar Remedies' personal care biz

MUMBAI: Mumbai based personal care company Amar Remedies has awarded its creative mandate to M&C Saatchi. There was no formal pitch for the account. 
 
M&C Saatchi had recently executed a project for on launch of Amar‘s Clove Gel toothpaste.
 
Amar Remedies president - commercial Chetan Gupta said, "We were pleased with the communication package developed by M&C Saatchi for Amar Clove Gel toothpaste. The creative was clutter breaking and the consequent results in the marketplace have been very positive. We had no hesitation in making the relationship a more permanent one."
 
M&C Saatchi executive director Suranjan Das added, "This is a really exciting and challenging category to work on. Amar has some fantastic products, that are 100 per cent vegetarian and filled with ayurvedic goodness. Till recently their focus has been more on export markets, hence the first task is to build their awareness at a domestic level. The company is extremely open minded and flexible. We look forward to this association."

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