MAM

Bigg Boss 4 ends on a high note with 6.7 TVR

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/19/BB10.jpg?itok=Y-vxQgXO

MUMBAI: Colors’ controversial reality show Bigg Boss has completed its fourth edition with a viewer response that may propel the channel to soon come out with yet another fresh season.

As per Tam data, the grand finale of the show on 8 January not only fetched a whopping 6.7 TVR for over three hours of telecast time but also surpassed the ratings of all recent reality shows like Rahul Dulhaniya Le Jayega (Imagine TV), KBC (Sony), DID –Li’l Masters (Zee TV) and MasterChef (Star Plus).

Commenting on the success of Bigg Boss, Colors programming head Ashvini Yardi said, “We are ecstatic that Bigg Boss Season 4 finale has garnered a fabulous rating of 6.7, which is the highest ever rating marked for any reality show in the year 2010-11.”

Colors has aired three seasons of Bigg Boss, and with every season it has seen a jump in the ratings, be it opening, weekday or weekend.

Tam data states that the recently concluded season with Salman Khan as host scored a TVR of 4.8 TVR. This is higher than season two‘s opening TVR of 2.5 (this is first season on Colors, hosted by Shilpa Shetty) and season three‘s (with Amitabh Bachchan as a host) TVR of 4.6.

In fact, the finale of the three seasons has also seen a gradual progress - from 2.8 TVR (season two) to 3.6 TVR (season three) and finally 6.7 TVR.

“Season 4 has been received well by the audience right from its first episode. We are humbled by the viewers amazing response. This is indeed a very big motivation for us to push the envelope further and gear up for the next season with yet another set of interesting elements,” Yardi added.

As per Tam data for different demographics, Bigg Boss finale attracted higher SEC (AB) as the segment clocked 8.1 TVR, while lower SEC (C/D/E) notched up 5.6 TVR.

While among female audiences the rating stood at 7.8, the show got a TVR of 5.9 from male audiences.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/budwiser.jpg?itok=LYltvNnP
Budweiser experiences’ ‘be a king’ campaign empowers individuals to challenge stereotypes and seize opportunity

Budweiser Experiences recently launched their campaign– ‘Be A King’, a powerful narrative that bolsters individuals to seize their opportunity to shine, brought to life by three inspirational protagonists – Divine (India’s leading hip hop artist), Siri Narayan (an acclaimed rapper) and Mokshada...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/spykar.jpg?itok=Ir5EO1QH
Spykar launches its first ever TVC to introduce the new category of denims: GYM JNS

The wait is officially over! India’s leading home-grown denim brand Spykar, launched its first ever TVC

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/bihar.jpg?itok=WBiXPV6E
Bihar bytes launches a digital campaign #biharsunnonahidekho

#biharsunnonahidekho is an initiative taken by Bihar bytes, a website which is dedicated towards promoting tourism of Bihar across the world.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/parijat.jpg?itok=U8Q0TQ9y
Consumer Confidence shows major recovery in April 2019, ascends by 9.9 percentage points: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,shows major gains and recovery in April 2019, leaps significantly by 9.9 percentage points.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/sai.jpg?itok=2RhCxGUT
Sai estate consultants launches its recent campaign in support of the housing for all initiative 2022

On the backs of the recently heightened ‘Main Bhi Chowkidar’ initiative, prominent real estate consultancy firm, Sai Estate Consultants Chembur Private Limited has drawn inspiration from this to deliver a message.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/barber.jpg?itok=KoAfozOB
Havas creative appoints Tracey Barberas global CMO

Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. She has been tasked with delivering new business best practices for the Havas Creative Agency Network as well as Arnold.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/maruti.jpg?itok=oqMyQAnr
Now Watch Maruti Suzuki Live on the go with ‘Star Sports CommCar’

The 12th season of VIVO IPL, which is being broadcast on the Star sports network, has been a season of innovation.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/nisha%27.jpg?itok=mAXrBa_p
Supari Studios appoints Nisha Vasudevan as executive creative director

Award winning digital content studio, Supari Studios, appoints Nisha Vasudevan as Executive Creative Director, boosting the company’s creative leadership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/dan.jpg?itok=ALBe-g3u
Dentsu Aegis Network appoints Ajay Row for DAN Consult

DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as Partner for CRM (customer relationship management), loyalty, and data.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories