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Aegis' Isobar expands to Bangalore; wins digital duties of VMware

MUMBAI: Isobar India, Aegis Media Group‘s digital marketing agency, is expanding operations in Bangalore.


The agency, which will start its Bangalore office on 10 January, also said Thursday that it has just won the digital duties of the VMware that offers virtualisation and cloud infrastructure. 
 
The Bangalore branch would serve as a hub for the southern region. Said Isobar Country Head Shamsuddin Jasani, "We will be sending Ashish Singh, Group Head Mumbai to start the Bangalore office. We wanted to first setup a world class product with international tools and thought process and making them relevant to the Indian context. We are confident of Isobar India attaining digital leadership in India."
 
Founded two years ago, Isobar has bagged over 35 brands including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti across all forms of digital advertising, making it a truly integrated digital offering.


Said Aegis Media chairman India and CEO South East Asia Ashish Bhasin, "Isobar India has had a spectacular run under Shamsu and I am very pleased to see them expand to Bangalore, the Digital & IT centre of India. On behalf of Isobar India, I am very pleased to welcome VMware to the Aegis Media family. Coming on the back of the successful launch of iProspect, this expansion from Isobar will help Aegis Media move towards digital leadership in India".
 
Isobar India is a part of Aegis Media India Group that also Includes Carat, media planning and buying independent, Posterscope, OOH agency, Hyperspace - (Retail), Brandscope - (OOH), Carat Fresh Intergrated (Activation) and Vizeum.

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