Indiantelevision.com's MAM Stories Archives - 2011
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MAM Stories in the month of February
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Cricket to earn Rs 18 bn TV ad revenue in 2011
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Kapil Tammal joins Scarecrow Communications as creative director
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Synovate boosts senior leadership team in Greater China
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A case for disruptive innovations
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Brands need to constantly engage with consumers
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Marketers have to be accountable for business consequences
( 26 feb 2011 )
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Allied Digital Services ropes in Gaurav Bahirvani as CMO
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Euro RSCG wins creative mandate for Zee Business
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Publicis employee slaps lawsuit on gender bias
( 25 feb 2011 )
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Innovate to keep ahead in today's fractured world: Proctor
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MipTV launches Brand Of The Year Award
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Fox International Network looks for additional creative partner in India
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BBDO appoints Varun Mehta as senior creative director
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Sudarshan Banerjee to lead Ignite Mudra
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Vizeum wins media duties of Medela AG
( 24 feb 2011 )
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World Cup opener scores in ratings across India
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JWT launches campaign for Kellogg's Chocos with Karisma Kapoor
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Colors narrows gap with Star Plus on back of Golmaal 3
( 23 feb 2011 )
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World Cup records strong debut ratings
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Ad spend in Korea up 16.5% to $7.5 bn in 2010
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Tejal Shastri is RK Swamy Media Group senior media director, Media Direction
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Muthoot Group is Delhi Daredevils team sponsor
( 22 feb 2011 )
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Pepsi is most recalled brand after India Vs Bangladesh match: Ormax
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Quasar consolidates under GroupM
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Canadian Tourism Commission ropes in Akshay Kumar as its ambassador for India
( 21 feb 2011 )
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Bonanza awaits consumer electronics companies this cricket season
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Coca-Cola's Sprite Gully Cricket championship returns for Season 2
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India dominates conversation in social media ahead of cricket WC
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Coca-Cola, NBA expand global marketing partnership
( 19 feb 2011 )
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Lintas Media Group wins media duties of Citizen Watches
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Talwalkars ropes in Carat and Guava
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Jaypee ropes in Mudra Delhi as creative partner
( 18 feb 2011 )
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Brand value of Indian banks pegged at $14.7 bn
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Oriflame appoints Ignitee Digital Solutions as digital marketing agency
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Kajal Malik to head Sakal's brand solutions cell
( 17 feb 2011 )
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Sony gets push from Filmfare Awards telecast
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Timex ramps up retail strategy in India
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Reliance Life Insurance, ICC, Room to Read launch campaign
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Himalaya Healthcare to use social media for ad idea for Pure Hands
( 16 feb 2011 )
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Oscar ad spending reached $720 mn in 10 years
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Mango Slice launches campaign featuring Katrina Kaif
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Radio One, Chennai Live tie up for ad sales
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Starcom wins media mandate of Oriflame
( 15 feb 2011 )
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Sun TV to hike ad rates of Telugu channels from 1 April
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Katrina Kaif to endorse Uni-ball pens
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Kings XI Punjab renews sponsorship deal with four
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Karishma Initiative to continue handling media duties for Samsonite
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Law & Kenneth appoints Lerin Zacharia as VP, to handle Renault account
( 14 feb 2011 )
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Joyalukkas' ad spend to cross Rs 500 million this fiscal
( 12 feb 2011 )
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Castrol signs Brett Lee as brand ambassador
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JWT Delhi to continue handling creative duties for Sony Vaio
( 11 feb 2011 )
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Airtel Digital TV to launch new campaign promoting HD
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Goafest 2011 to kick off on 5 April
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Dabur divides skin care creative biz
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Techcom plans Rs 1 bn ad spend in 3 years
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Lintas restructures its top rung management
( 10 feb 2011 )
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SRK fails to replicate Rakhi’s success for Imagine TV
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Colgate is a likely $55 billion Unilever target: UniCredit
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Marketers eye India's burgeoning youth population
( 9 feb 2011 )
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Bajaj Allianz spends Rs 800 million on marketing
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Hyundai to spend Rs 2 bn over 5 years on cricket ads
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Sun TV to up ad rates from 1 April
( 8 feb 2011 )
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Indian agencies under foreign invasion
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Gelato Italiano, 9XM join hands to launch Bheegi Billi ice-cream variant
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Nagessh Pannaswami and Priti Nair to jointly lead Curry-Nation
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Gillette appoints actor Arjun Rampal as its brand ambassador
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Rediffusion-Y&R wins digital mandate of Kingfisher
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Ogilvy Africa ropes in Sandeep Madan as MD
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Planman launches research-driven power book
( 7 feb 2011 )
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Asci pulls up Airtel’s 2 and 4 other ads
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Sony to spend Rs 20 million on promoting YRF’s new fiction
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Adclub Bombay honours young achievers
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Aje signs two year license agreement with The FA; to launch Big Cola in India
( 5 feb 2011 )
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Triton Communication wins creative duties of ECS
( 4 feb 2011 )
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Suhaana replaces Anandi in Ormax’s character study
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Percept launches 'Champions of the World' campaign
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BigRock.com mandates media duties to two agencies
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Mudra Max appoints Sonia Lal as vice president South- OOH
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Scarecrow bags Margo account; appoints Bhavik Gajjar as creative director
( 3 feb 2011 )
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Reebok to spend 60% of marketing budget during World Cup and IPL
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Star Plus’ weekend gamble pays off in first display
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Joseph George appointed judge at the 2011 Global Effie Awards
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Komli Media ropes in Gulshan Verma as country head, ad network
( 2 feb 2011 )
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Samsung launches special offers for World Cup season
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Grey Delhi has won Honda Brio's creative duties
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WC: Sony ropes in Dhoni as brand ambassador, to splurge Rs 1 bn
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K&L Arms Communications retains Nikon biz
( 1 feb 2011 )
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