difference between a leader and a follower is innovation.
Companies need to have robust proceses for innovation. "The
challenge is that while the amount of information available
is growing, it can get lost in a company if not properly sorted.
There are logistical challenges and I have heard companies
say If we only knew then what we know now. This
is a common refrain, said Proctor.
several benefits of information, Proctor said that the first
gain is that it facilitates faster innovation.
Citing the example of Dell, Proctor said that the company
listened and reacted quickly through correspondence. "They
turned Twitter feed into a consumer channel to deal with issues
many of which were negative and generated millions of dollars
in incremental revenue."