Indiantelevision.com Team

(23 February 2011 8:55 pm)

MUMBAI: JWT India, the creative agency of Kellogg's, has launched a new TV commercial for Kellogg's Chocos that features Karisma Kapoor.

The new campaign informs mothers that New Kellogg's Chocos comes with the goodness of Whole Grain and a Kellogg's Chocos breakfast helps provide essential nutrients like Fiber, 11 vitamins and minerals including iron and calcium.

The campaign taps into the insight of 'Mom Knows It All'. It revolves around the playful banter between mother and child, where a precocious young boy asks his mother endearing questions expecting her not to know the answers but is surprised when she knows exactly what he is up to.

The advertisement captures the emotional bond between mother and child in a playful way, while communicating the benefits of a whole grain breakfast. The brand proposition is personified by its brand ambassador Karisma Kapoor.

Commenting on the new launch, Kellogg India MD Sangeeta Pendurkar said, "Kellogg's Chocos is yet another step to encourage kids to start the day with a good breakfast - to prepare them for a great day in school. We believe that the new Kellogg's Chocos will help ensure happier mornings as it will be loved by the kids for its yummy taste and trusted by mothers for its Whole Grain nutrition."

The on-air campaign will be supported by robust on-ground activation, press and radio. Kellogg's Chocos will also roll out its experiential activity soon by setting up kiosks in malls to directly reach out to mothers across India.

JWT VP and CSD Samarth Shrivastava added, "The task was to communicate Whole Grain in an interesting way to moms, this film beautifully achieves this balance by delivering new news on brand Chocos without compromising on the interest value of the film."