MAM

Divya Radhakrishnan launches Helios Media

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/04/divyaradhakrishnan800x800.jpg?itok=8kBYql6Y

MUMBAI: Divya Radhakrishnan, who had quit in February this year as president of TME, the media arm of Rediffusion-Y&R, has launched her own venture, Helios Media.

Helios Media, an integrated ancillary service company for television broadcasters, has collaborated with specialised partners to complement services in all allied areas. It has set up Sales, Marketing, Research and Traffic management verticals and will offer the services as a composite piece or as a stand-alone, based on the requirements of the broadcasters.

The company has set up offices in Mumbai, Delhi, Bangalore and Chennai.

The company has also roped in former business head of Zoom, Bala Iyengar as business director. He will lead the sales and content syndication function at the company.

According to the official communique, the vision of this company has been crafted on the premise that the increasing number of TV channels in India is facing a key business challenge. While content is the primary scope of these channels, a lot of effort has to be invested in creating a robust eco-system to run the business. This puts in a lot of stress on the channel business head, resulting in dilution of focus from the key delivery, which is content. Also, the proliferation will lead to further slicing of the revenue pie making the all-encompassing business model non-viable.

The company has already signed up two music channels -- MTunes and Music Express -- as clients. It has also partnered with World Media Connect (WMC) as its Asian arm. WMC markets Indian Channels to the ethnic population based in US and UK. The portfolio includes six channels of the Sun TV Network (Sun TV, KTV, Gemini TV, Udaya TV, Gemini Movies, Surya TV) and Punjjabi TV at present.

Helios Media said that with the above contracts already in place, it is in advanced stages of negotiations with four speciality channels coming into India.

Radhakrishnan has over 24 years of rich experience in the business of media management. She has worked with leading advertising agencies like Publicis and Rediffusion Y&R. In her last assignment, she headed the Contact Practice at Rediffusion Y&R wherein the Media company TME, Public Relations company Rediffusion PR and the Event Management company Showdiff Worldwide were under her leadership.

Meanwhile, Iyengar, who has over 14 years of experience, has worked with leading media networks like Times of India, Sony Entertainment Television, Star Network and MTV.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb_0.jpg?itok=G63DIUQ2
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb.jpg?itok=V76llqgU
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/IndiaMART.jpg?itok=ZnxM2Egj
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Volvo_India.jpg?itok=dBf4gYiI
Volvo India urges women to reclaim their streets

MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/ipsos.jpg?itok=OAZdRQuG
Indians want free education, healthcare and basic income: Ipsos global Socialism Survey

New Delhi, May 18, 2018:According to a global survey by Ipsos on Socialism, majority of the Indians polled want access to free education, free healthcare and a basic income.72% Indians believe socialist ideals are of considerable value for societal progress.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/image.jpg?itok=UfcgYA5h
RPG Group's new campaign speaks about happiness within & outside the organisation

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a campaign featuring four films with its brand tagline ‘Hello Happiness’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/Untitled-1.jpg?itok=4xYHwWtT
Nihar Naturals celebrates progressive, strong women

Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/17/rijiesh.jpg?itok=u3xM75AP
Payback appoints Rijish Raghavan as COO

Payback, India’s largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/17/cadbury.jpg?itok=-SpW6lfg
Prashant Peres takes on global role at Mondelez, Anil Viswanathan to fill his shoes

Mondelēz International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories