(5 December 2011 2:30 pm)

MUMBAI: Mumbai-based Baroke lounge and bar has assigned its digital mandates to digital advertising and marketing agency BC Web Wise (BCWW).

The agency will manage Baroke's complete online presence.

It has become the digital AoR for Baroke with a mandate to design the website with a "robust and customised content management system, search engine optimisation and marketing as well as social media" to ensure consistency throughout all online avenues, and across all channels of communication.

Baroke director Saurabh Shetty said, "We invited pitches from half a dozen agencies, and BCWW emerged a clear winner. Baroke will be downtown's most happening spot, and this needs to stay constant online too. We're confident that BCWW's in-house creative, technology, animation and social media services will be the best fit for Baroke."

"We are excited to be signed up by Baroke for their launch campaign and digital initiatives. It is going to be one of the most premium night clubs in Mumbai, and gives us an opportunity to do some exciting and viral content not yet done by anyone in this business," BCWW founder and MD Chhaya Balachandran Aiyer said.

Created by BCWW, Baroke will launch its new micro site, as part of the opening of the lounge on 23 December. The website will showcase the club, and feature loyalty programs, gig calendars, and a gallery of past events.

It will also deploy a custom content management system that will allow staff at the club to update the website with new events, images and blogs. BCWW's designers have been tasked with creating an online mood which resonates with Baroke.