Indiantelevision.com's MAM Stories Archives - 2011
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    MAM Stories in the month of August
     
   
* Sony is No. 2 second time in a row
* London 2012 mascot hits the big screen
( 31 August 2011 )
     
   
* HomeShop18.com unveils its new TVC
* Blyk promotes Eric Kip as CEO
* Narayan Devanathan is Dentsu Marcom national planning head
* Ten Sports targets Rs 40 mn from US Open
* TV ads have greatest impact on consumer behaviour in the UK
( 30 August 2011 )
   
* Ad Club Hyderabad elects Sanjay Reddy as secretary, Sahgal as prez
* Asci to put ad complaints on fast track
* Percept bags media & creative mandates of FedEx
* UTV Stars assigns creative duties to Rickshaw
( 29 August 2011 )
   
* Tata Chemicals, HUL in ad row
* Mindshare wins best agency of the year award at EMVIES 2011
* Cricket after World Cup and IPL
* Tupperware associates with Salman's Bodyguard for brand promotion
* Aegis continues targeted acquisitions
* Motorola ad misleading: UK's ad body
( 27 August 2011 )
   
* Global digital signage systems market to reach $13.8 bn by 2017
* Ogilvy creates a detective campaign for Fox Crime
* Nick Consumer Products to represent Viacom's properties in Canada
( 26 August 2011 )
   
* P&G cuts ad spend by 11%
* WPP's billings up 5.2 per cent at £21.4 billion
* Ogilvy India retains Lenovo account
* Beam unveils new corporate branding
* OMG India appoints Bharat Malik as its country manager
* DHL is Manchester United's first official training kit sponsor
( 25 August 2011 )
   
* DHL is Manchester United's first official training kit sponsor
* AETN18 ropes in Salman Khan for History channel
* Starcom appoints Rajendra Dwivedi as VP
* Padmanabhan joins Neo Cricket as national ad sales head
* Ignite Mudra bags creative mandate of Phoenix Marketcity
* Railways approach Salman Khan to be its brand Ambassador
( 24 August 2011 )
   
* Sahara One's ad rate hike comes amid signs of slowdown
* Percept Profile bags digital mandate for Saks and Karbonn
( 23 August 2011 )
   
* Allianz is title sponsor of Penang Bridge International Marathon
* Shankar bids adieu to Ignitee
( 22 August 2011 )
   
* WPP Digital to acquire Rockfish Interactive
* ESS targets Rs 1 bn from Champions League Twenty20
( 20 August 2011 )
   
* Sony hits jackpot with KBC in HSM metros
* Pearson to release Ramesh Kumar's book on marketing
* Airtel to sponsor Indian Grand Prix
( 19 August 2011 )
   
* Sony topples Zee TV without KBC
* Everest Brand Solutions hires Meraj Hasan as VP - strategic planning
* Mohan Sanda is JWT senior creative director
* Cheil Worlwide effects 3 senior postings
* McCann awarded creative duties of History Channel
( 18 August 2011 )
   
* Fox Crime mandates creative duties to Ogilvy
* Percept Media hires Raman as chief planning officer
* Span wins Rs 2 bn global media mandate for Incredible India, Ministry of Tourism
* Kooh appoints Shrikant Hazare as CMO
* O&M ups Anand Badami to group MD, Malaysia
* MTV appoints Vizeum as its media agency
* Mudra Max ups Aneil Deepak to head of ideas
* TV viewing growing to a new record in the UK: Barb
* Anandi is most favourite character on TV: Ormax
( 17 August 2011 )
   
* Dentsu acquires another digital agency
* Birla Sun Life renews contract only with Yuvraj Singh
* AXN Asia ropes in Chevrolet as sponsor for 'Cash Cab'
( 16 August 2011 )
   
* ICC seeks media agency for 2012 Twenty20 World Cup
( 13 August 2011 )
   
* Nokia is new sponsor of Champions Twenty20 League
* Contract Advertising bags Ashok Leyland account
* Rediff exits, Selvel acquires majority stake in OAP
* Euro RSCG bags Rohit Surfactants's creative biz
( 12 August 2011 )
   
* Allied Media ups BalaKrishna as COO
* Synovate integrates analytic and strategic biz units
* Sanjoy Chakrabarty joins ZenithOptimedia as managing partner
* Cut the Crap bags Paras's personal care portfolio
* Nielsen acquires Marketing Analytics
( 11 August 2011 )
   
* Sony in hot pursuit, eyes No.3 spot with KBC
* Marico to cut ad spends
* UK riots make Levi's postpone ad launch
* WPP to outsource finance jobs to India
* Seventymm launches Chhota Bheem merchandise
* Sudipto Chowdhuri joins as SVP -- national sales for TV9 Kannada and News9
* Turner Broadcasting sets up internal agency for connect with clients
* Sony targets Rs 2 bn from KBC
( 10 August 2011 )
   
* Suzlon powers a new brand initiative – p.a.l.s.
* JK Cement signs Virender Sehwag as brand ambassador
* IFB is ZenithOptimedia's first Kolkata client but to service western region
* Tarvinderjit Singh joins Rediffusion Y&R as creative head – copy
* LocalResponse acquires Philo to bolster presence in social ad space
( 9 August 2011 )
   
* C Krishniah Chetty & Sons to spend Rs 50 mn on campaign
* £1.85m fund injection for MediaCo
* Maruti Suzuki to multiply digital spends
* Audi partners Academy 63rd Primetime Emmy Awards
( 8 August 2011 )
   
* Piyush Pandey throws light on O&M's Lion-winning "Train" campaign
* Arpita Menon joins Star India as media planning & buying head
( 6 August 2011 )
   
* South Central Railways adds 3 ad agencies in team of six
* Comcast sues DirecTV over fake NFL ads
( 5 August 2011 )
   
* Nielsen to kick-off online campaign ratings service on 15 August
* Nielsen captures viewership trends across platforms
( 4 August 2011 )
   
* Dharmendra provides best opening for India’s Got Talent
* Airtel exits Champions T20 League as title sponsor
* O&M India appoints Joono Simon as ECD for Bangalore office
* Wyndham extends sponsorship deal with PGA Tour through 2016
* Sanjeev Bhargava is JWT Delhi managing partner
* Dilip Keshu is Whitefield's CEO
( 3 August 2011 )
   
* InMobi acquires Silicon Valley firm Sprout
* European Tour launches latest campaign on YouTube
* Liberty ropes in Hrithik Roshan as brand ambassador
* Olive bags Max Healthcare's digital account
* Zeel hires Sulekha Sharma as ad sales national head
( 2 August 2011 )
   
* Kantar extends contract with WNS for market research support services
* Lowe Lintas wins creative biz of iProf
* Nagesh Alai re-elected as prez of AAAI
* Kinetic launches airport and in-flight media specialist agency
* McCann Erickson bags Dulux Paints
* Bates 141 appoints Srijib Malik as EVP and head of Delhi branch
* TBWA wins creative biz of Inbisco's two brands
( 1 August 2011 )
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