MAM

Dharmendra provides best opening for India?s Got Talent

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/15/Colors_800.jpg?itok=efticv30

MUMBAI: The third season of Colors? talent reality show, India?s Got Talent, has surpassed the opening day performance of all other non-fiction launches in 2011.

In this fresh edition, Colors has roped in Bollywood actor Dharmendra as a jury member to share the panel with Sonali Bendre and Kirron Kher.

India‘s Got Talent‘s opening day (29 July) average rating was 3.91 TVR while it peaked at 5.4 TVR. As per data provided by Colors, the show has surpassed the debut of Star Plus? biggest dance reality show Just Dance, which scored a TVR of 3.7 TVR, to become the top opening scorer.

Among the other top-rated reality shows in the year were Guinness World Records ? Ab india Todega, which opened with a 3.3 TVR, followed by Khataron ke Khiladi ? 4 (both Colors) with 3.0 TVR. Zee TV?s Saregamapa Li?l Champs had opened with a 2.7 TVR.

Incidentally, with each successive season, India?s Got Talent as a property is getting bigger. The first season of the show opened to a 2.4 TVR while the second season saw a debut day rating of 3.1 TVR. In the first season, Bendre and Kher were joined by Shekhar Kapoor as the third judge, while in the second season Sajid Khan had replaced Kapoor.
 
 
Colors said that the reach of the show as well as the time spent on watching it is increasing with the successive seasons. In the first season, the show had a 9.8 per cent reach for the first week, which went up to 12.4 in season two and 13.3 in the current season. Overall time spent also went up from 15 minutes in season one to 17 minutes in second season and 21 minutes in the current season.

Meanwhile, Star Plus continues to rule the Hindi general entertainment channel (GEC) space. Powered by the telecast of the IIFA awards ceremony, which clocked a 4.3 TVR, the channel added 29 GRPs (gross rating points) and closed the week with 345 GRPs (316 GRPs in the previous week).

Colors could not up its ratings despite India?s Got Talent?s strong opening and flagship fiction show Balika Vadhu occupying the top slot among the Hindi GECs (6.1 TVR). The channel clocked 266 GRPs in the week compared to 267 in the preceding week, according to TAM data for the week ended 30 July for the Hindi speaking markets,

Zee TV maintained its third position but shed 12 GRPs to close the week under review with 208 GRPs. Sony Entertainment Television saw a marginal drop in ratings and closed at No. 4 with 190 GRPs (193 GRPs in previous week).

Sab stayed steady with 125 GRPs (last week 124). Imagine TV, which launched the Rakhi Sawant-hosted new reality show Gajab Desh Ki Ajab Kahaaniyaan, saw a five GRP climb to close at 71 for the week. Star One got just 37 GRPs while Sahara One trailed behind with 30 GRPs.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories