MAM

Dharmendra provides best opening for India?s Got Talent

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/15/Colors_800.jpg?itok=efticv30

MUMBAI: The third season of Colors? talent reality show, India?s Got Talent, has surpassed the opening day performance of all other non-fiction launches in 2011.

In this fresh edition, Colors has roped in Bollywood actor Dharmendra as a jury member to share the panel with Sonali Bendre and Kirron Kher.

India‘s Got Talent‘s opening day (29 July) average rating was 3.91 TVR while it peaked at 5.4 TVR. As per data provided by Colors, the show has surpassed the debut of Star Plus? biggest dance reality show Just Dance, which scored a TVR of 3.7 TVR, to become the top opening scorer.

Among the other top-rated reality shows in the year were Guinness World Records ? Ab india Todega, which opened with a 3.3 TVR, followed by Khataron ke Khiladi ? 4 (both Colors) with 3.0 TVR. Zee TV?s Saregamapa Li?l Champs had opened with a 2.7 TVR.

Incidentally, with each successive season, India?s Got Talent as a property is getting bigger. The first season of the show opened to a 2.4 TVR while the second season saw a debut day rating of 3.1 TVR. In the first season, Bendre and Kher were joined by Shekhar Kapoor as the third judge, while in the second season Sajid Khan had replaced Kapoor.
 
 
Colors said that the reach of the show as well as the time spent on watching it is increasing with the successive seasons. In the first season, the show had a 9.8 per cent reach for the first week, which went up to 12.4 in season two and 13.3 in the current season. Overall time spent also went up from 15 minutes in season one to 17 minutes in second season and 21 minutes in the current season.

Meanwhile, Star Plus continues to rule the Hindi general entertainment channel (GEC) space. Powered by the telecast of the IIFA awards ceremony, which clocked a 4.3 TVR, the channel added 29 GRPs (gross rating points) and closed the week with 345 GRPs (316 GRPs in the previous week).

Colors could not up its ratings despite India?s Got Talent?s strong opening and flagship fiction show Balika Vadhu occupying the top slot among the Hindi GECs (6.1 TVR). The channel clocked 266 GRPs in the week compared to 267 in the preceding week, according to TAM data for the week ended 30 July for the Hindi speaking markets,

Zee TV maintained its third position but shed 12 GRPs to close the week under review with 208 GRPs. Sony Entertainment Television saw a marginal drop in ratings and closed at No. 4 with 190 GRPs (193 GRPs in previous week).

Sab stayed steady with 125 GRPs (last week 124). Imagine TV, which launched the Rakhi Sawant-hosted new reality show Gajab Desh Ki Ajab Kahaaniyaan, saw a five GRP climb to close at 71 for the week. Star One got just 37 GRPs while Sahara One trailed behind with 30 GRPs.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories