Indiantelevision.com's MAM Stories Archives - 2011
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  MAM Stories in the month of April
   
   
   
 
* MTV titles youth study as ‘Age of Sinnocence’
* Rural youth not behind: Sumeet Yadav
( 30 April 2011 )
 
* Hero Honda appoints Law & Kenneth as creative agency
* LMG launches media solutions unit, gets Kaacon Sethi to head
( 29 April 2011 )
 
* LG to spend Rs 2 bn for ads on TV in 2011
* Rediffusion Y&R ropes in Manish Ajgaonkar as creative head Mumbai
* OgilvyOne’s digital campaign for Mentos
( 28 April 2011 )
 
* IPL4 skids 22% in 6-metro TV ratings
* McVitie's ropes in Bipasha Basu and Shriya Saran as brand ambassadors
* Lowe Lintas appoints Subramanyeswar as national planning director
* MPG wins Escada’s global media account
* Dentsu India moves Nobuki Sakai as CFO
( 27 April 2011 )
 
* LG to spend Rs 3 bn on marketing flat panel TVs
* Metacafe in exclusive partnership with Vdopia
* After 2 years, Star ups ad rates
* Asheesh Chatterjee is RBNL CFO
( 26 April 2011 )
 
* Costa Coffee to promote ‘I am’
* Mobile ad market to grow 300%
* Cargill ropes in Sanjeev Kapoor as brand ambassador
* Hungama Digital and Webchutney sweep WAT Awards
* Ormax Media predicts 2.6 TVR debut for Sasural Simar Ka
( 25 April 2011 )
 
* Microsoft appoints Frank Holland as global ad sales head
* Starwood Hotels is Delhi Daredevils' principal hospitality sponsor
( 23 April 2011 )
 
* ZenithOptimedia appoints Roopam Garg as COO
( 22 April 2011 )
 
* Publicis Ambience appoints Paritosh Srivastava as Mumbai head
* Suzlon assigns Rs 600 mn creative mandate to Lowe Lintas
* ZenithOptimedia appoints Roopam Garg as COO
( 21 April 2011 )
 
* IPL4 averages 4.2 TVR in metros in 2nd week
* IPL knocks out 60 GRPs from GECs
* Post buyout, four senior executives leave Dentsu
* Fox International Network ropes in Grey as its creative partner for India
( 20 April 2011 )
 
* HDFC Life unveils campaign featuring Rajasthan Royals Players
* Eveready ropes in Akshay Kumar as its brand ambassador
* Mankind awards creative duties of 4 brands to McCann Erickson
( 19 April 2011 )
 
* Reliance Trends, Shane Warne launch ‘Spinners’ collection in India
* Hindware gets a new identity & positioning
* IPL4 online viewership up 62% in first week over IPL3
* Nitin Suri quits Dentsu Marcom
* Scarecrow bags creative mandate of Nestle’s upcoming brand
( 18 April 2011 )
 
* Hiking ad rates a tough task for music channels
* Egypt turmoil, Japan quake shave off $2.4 bn in ad spend: ZenithOptimedia
* Synovate launches research solution BrandLife
( 16 April 2011 )
 
* Star hires Gayatri Yadav as marketing director
* John Abraham is brand ambassador for Skybags
* Creativeland Asia selects Roy Menezes as creative director
( 15 April 2011 )
 
* India to be 5th fastest growing ad economy in the world by 2013
* Cadbury to launch its first TVC for Tang
* Windchimes Communications bags Yardley’s social media account
* Quadrant bags creative duties of Paranjape Schemes
* MediaCom selects Niti Kumar as national director-new biz and insights
* MPG wins Clarks’ media account
* Surf Excel engages with consumers via Vijay TV's show 'Little Big Film Makers’
( 14 April 2011 )
 
* IPL opens on a strong note
* MTV to hike ad rates
* Post World Cup, Hindi GECs bounce back
* Tanishq associates with Amitabh Bachchan and Jaya Bachchan for an ad
* CommScope to have new brand; hires wireless sales head for India
* Law & Kenneth creates its first TVC for Tata AIG General Insurance
* Gullu Sen quits Dentsu
* Scarecrow gets serious in Delhi, appoints Anindya Banerjee as ECD
* MTV revives youth marketing forum, launches youth research study
* TMS to sell airtime for IPL's broadcast on ITV
* Pune Warriors ropes in TVS as team sponsor
( 13 April 2011 )
 
* Ketchum acquires majority stake in Sampark PR
* Wonderla Holdiays to up media spends, in expansion mode
* Mudra Max appoints Anwesh Bose as branch head-North & East
* Gautam Talwar to replace Arvind Mohan as chief strategy officer for Rediffusion – Y & R
( 12 April 2011 )
 
* Hegarty shows how the ad world has evolved from 'Super Bowl to Super Social'
* The biggest revolution is happening in mobile apps
* Hero Cycles in retail tie-up with Planet Sports
* Fali Vakeel is Lowe Lintas India vice chairman
* Titus Upputuru joins Dentsu Marcom as ECD
* IPL’s value down 11% to $3.67 bn as honeymoon period is over: BrandFinance
* OMD bags Guthy-Renker's media duties
( 11 April 2011 )
 
* Ogilvy rules Creative Abby awards
* Brands need continuity in communications
( 10 April 2011 )
 
* Max New York Life Insurance is principal sponsor of Pune Warriors
* Google launches new campaign for display advertising in India
* Create cultural movements: Baldridge
* Internet advertising can scale upto $1 bn by 2014: Anandan
* Community engagement is the new mantra
( 9 April 2011 )
 
* Maxus clinches Media Abby
* Ad agencies should cut costs, invest in technology
* Ad world: India is star among emerging markets
* Kingfisher Airlines renews IPL Umpire partnership
* Goafest: Advertising union zindabad!
* Making agencies ready for the new decade
( 8 April 2011 )
 
* IPL: Big FM Hyderabad partners Deccan Chargers
* Ranbir Kapoor is Tata Docomo brand ambassador
* Linc Pen inks sponsorship deal with three IPL teams
* Kings XI Punjab ropes in five new partners for IPL 4.0
* Mudra West appoints Priyanka Rishi as senior VP
* Discovery presents Goafest 2011 ad conclave
( 7 April 2011 )
 
* Colors in top position in week that ends with India's World Cup win
* WC: Tale of record ratings and advertisers
* Q Cinemas is Kings XI Punjab official multiplex partner
* BSA & Hercules official bicycle sponsor for Chennai Super Kings
* IPL: Consumer connect initiative 'Godrej Power Play' announced
* MakeMyTrip unveils new tagline 'Memories Unlimited'
* Sonear's ad spend is Rs 150 mn; Carat gets media duties
* NBA Player Jerseys available in India at adidas stores
( 6 April 2011 )
 
* Kings XI Punjab renews association with ACC for IPL 4.0
* Floriana Group is Rajasthan Royals team sponsor
* Converge I bags media duties for Zafri Pan Masala
* Dinesh Malhotra joins Carat Fresh Integrated as SVP
* Isobar wins digital duties for Tata Housing's brands
* IRS has added two clients
( 5 April 2011 )
 
* WC win could boost India ODI rates by 20 per cent
* Gulf Oil partners with IPL franchise Chennai Super Kings
* Nike celebrates cricket WC win with TV spot 'United By Blue'
* ICC unveils logo for next World Cup in 2015
* BNP Paribas launches site for tennis enthusiasts
* MPG ropes in Kunal Jamuar as head of West India
* Billboard.com, Chevrolet present "Cruze-ing to Vegas"
* Draftcb Ulka to continue with ZEEL as creative AOR
( 4 April 2011 )
 
* Indo-Pak duel peaks with 36.22 TVR in six metros
* Citibank launches new TVC
* Coca-Cola asks ‘American Idol" fans to join singer Taio Cruz for song
* IMG takes up Muhammad Ali's consumer products licensing
( 2 April 2011 )
 
* Times TV Network to up ad rates by 20% across channels
* WC triumph to give team members Hyundai Vernas
* Rediffusion Y&R stages management resh
* Grey appoints Kaizad Pardiwalla as branch head for Mumbai
* Cheil Worldwide SW Asia appoints Ankur Bose as vice president - BTL
* Yahoo! appoints MediaVest as its AOR
( 1 April 2011 )
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