Indiantelevision.com Team

(29 April 2011 8:30 pm)

MUMBAI: After the split from Japanese major Honda, Hero Honda has appointed Law & Kenneth as its creative agency to create a new brand identity.

According to market sources, the account size is valued at Rs 1 billion.

Recently, Hero Honda parted ways with its 27-year-old Japanese partner and had consequently announced the rebranding process.

The creative mandate of the world's largest two-wheeler company by volume was awarded following a muti-agency pitch, which also involved Percept/H, JWT, DraftfcbUlka and Mudra.

Hero Honda's recent brand campaigns, the "Dhak Dhak Go" was done by Draft FCB Ulka, while the "Desh ki Dhadkan" campaign was executed by Percept.

The company has different creative agencies for individual brands: Percept handles the Passion brand; JWT executes the creative work of Karizma and ZMR and Draft FCB Ulka has done a campaign for Hero Honda's scooter brand, Pleasure.

Post the split, Hero Honda can now ship its motor-bikes South East Asia, Middle East Latin America and Africa.