After the split from Japanese major Honda, Hero Honda has
appointed Law & Kenneth as its creative agency to create
a new brand identity.
to market sources, the account size is valued at Rs 1 billion.
Hero Honda parted ways with its 27-year-old Japanese partner
and had consequently announced the rebranding process.
creative mandate of the world's largest two-wheeler company
by volume was awarded following a muti-agency pitch, which
also involved Percept/H, JWT, DraftfcbUlka and Mudra.