MAM

KBC to give away Rs 50 mn in 60 minutes

MUMBAI: When Star Plus was working out its turnaround plan as early as 2000 after breaking away from Zee Telefilms, it was Rupert Murdoch who decided on the magic figure of ‘Rs 1 crore’ as prize money to attract mass audiences across the country to the game show Kaun Banega Crorepati (KBC), hosted by Bollywood legend Amitabh Bachchan.


Star Plus raised the prize money bar to Rs 20 million in the second and third editions. But it is now Sony TV which has upped the ante, announcing that the fourth version of the game-based reality show would give away a jackpot amount of Rs 50 million to the winner answering 13 questions.


Announcing the launch of the show on 11 October, Bachchan said, “Unlike previous seasons which had a total of 15 questions to be answered to reach Rs 10 million, the new version will throw just 12 questions to the hot seat occupant to reach Rs 10 million. And the one who will be able to win the 13th question will win the jackpot.”
 
The Indian adaptation of the international blockbuster “Who Wants to Be A Millionaire” will run from Monday to Thursday at 9 pm on Sony. The other shows on Indian television that have had astronomical prize money as give aways were Sawal 10 Crore Ka on Zee and Dus Ka Dum on Sony, both giving away Rs 100 million as prize money.


Said MSM COO N.P.Singh, “With new features which make the journey to become crorepati even more exciting, KBC 2010 is going to provide whole some Entertainment with fun, knowledge and humour to the entire family. Big gets even bigger as the participants will get an opportunity to play for the jackpot worth Rs 5 crore. Sony Entertainment television has been on an upward curve in the last year with ratings from 80 to 180 GRPs. KBC is going to drive the next level of growth for the channel.”
 
Among the other new features and innovations which viewers will see in KBC are:


Fastest finger first contestants get to stay for a week


Expert help: An expert present in the studio each day to help the contestant in his march towards a crore by using the ‘Ask the Expert’ lifeline.


Double Dip: The participant can shoose to use Double Dip lifeline – this allows the contestant to give two answers, so if the first answer is incorrect, the contestant can pick one among the options left as his second answer.


Phone-a-friend: The viewers get to see the image of the friend when the contestant uses the lifeline.
 
Time Clock: The contestant will have to answer question one and two in 30 seconds and questions three to six within 45 seconds. There is no limit on time from question 7 onwards.


“The show will also have two special weeks on celebrity as contestants. The details will be divulged later,” Sony business head Ajit Thakur said.


KBC4 will be up against the celeb-driven reality show Big Boss on Colors and Akshay Kumar hosted Masterchef on Star Plus.


Sony is targeting advertising revenue of Rs 1 billion from the 36 episodes of the game show. Cadbury and Idea are the presenting sponsors of KBC 4.


Meanwhile, the sponsors that have come on board as associate partners are namely Axis Bank, LG, Tata Motors, Sony Bravia and Videocon.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/velocity.jpg?itok=NHLTjtv_
Viacom Velocity: 68% millennials trust online pals more than news or govt

Viacom Velocity, the in-house branded content agency within the Marketing & Partner Solutions group, has released findings from a study exploring how popular culture is shaped as lines between brands, celebrities, fans, and mass media have faded. The research is the basis of Velocity’s original...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/universala.jpg?itok=vPYjGYgb
DD invites short films on Govt schemes, 'DAVP producers' preferred

Doordarshan has invited proposals from experienced producers for five Hindi documentaries on five different programmes of the incumbent government.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Shantanu_Purandare-Chris_Ezekiel_0.jpg?itok=TbwVzRc_
Creative Virtual bags Queen’s Awards for Enterprise: Innovation

MUMBAI: Creative Virtual, a global leader in customer and employee engagement, knowledge management and self-service solutions, is the winner of the Queen’s Awards for Enterprise: Innovation 2017. The Queen’s Awards for Enterprise is the UK’s most prestigious business award for British companies....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/sahil%20%281%29.jpg?itok=f7NRCUYe
iCubesWire wins Central Park’s digital marketing mandate

After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/airtel%20%281%29.jpg?itok=D5dwsHmF
Airtel ties up with Baahubali 2 for special experience

Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Earth%20day_0.jpg?itok=rBUa8X_k
Youth drive #Breathe clean air campaign

MUMBAI: To address the alarming air pollution in the capital, city’s youngsters have organised ‘#Breathe’ - a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/T-S-Kalyanaraman_0.jpg?itok=XPUcfWmf
30 Audis to be won in Kalyan global campaign

MUMBAI: Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3’s on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms. The Kalyan Jewellers-Audi...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Wizcraft.jpg?itok=-vCqX0By
Wizcraft ties up with Tussauds S'pore for interactive IIFA

MUMBAI: As the audience awaits for the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s first permanent IIFA Awards Experience.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/ajay-sudesh.jpg?itok=-v0zpeFs
Dentsu Webchutney appoints Ajay Ahluwalia as ECD

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency’s Gurgaon office. His last stint was with Contract Advertising where he handled some of the biggest brands in the country including...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories