Clock: The contestant will have to answer question one and two in 30 seconds
and questions three to six within 45 seconds. There is no limit on time from question
show will also have two special weeks on celebrity as contestants. The details
will be divulged later, Sony business head Ajit Thakur said.
will be up against the celeb-driven reality show Big Boss on Colors and Akshay
Kumar hosted Masterchef on Star Plus.
is targeting advertising revenue of Rs 1 billion from the 36 episodes of the game
show. Cadbury and Idea are the presenting sponsors of KBC 4.
the sponsors that have come on board as associate partners are namely Axis Bank,
LG, Tata Motors, Sony Bravia and Videocon.