MAM

KBC to give away Rs 50 mn in 60 minutes

MUMBAI: When Star Plus was working out its turnaround plan as early as 2000 after breaking away from Zee Telefilms, it was Rupert Murdoch who decided on the magic figure of ‘Rs 1 crore’ as prize money to attract mass audiences across the country to the game show Kaun Banega Crorepati (KBC), hosted by Bollywood legend Amitabh Bachchan.


Star Plus raised the prize money bar to Rs 20 million in the second and third editions. But it is now Sony TV which has upped the ante, announcing that the fourth version of the game-based reality show would give away a jackpot amount of Rs 50 million to the winner answering 13 questions.


Announcing the launch of the show on 11 October, Bachchan said, “Unlike previous seasons which had a total of 15 questions to be answered to reach Rs 10 million, the new version will throw just 12 questions to the hot seat occupant to reach Rs 10 million. And the one who will be able to win the 13th question will win the jackpot.”
 
The Indian adaptation of the international blockbuster “Who Wants to Be A Millionaire” will run from Monday to Thursday at 9 pm on Sony. The other shows on Indian television that have had astronomical prize money as give aways were Sawal 10 Crore Ka on Zee and Dus Ka Dum on Sony, both giving away Rs 100 million as prize money.


Said MSM COO N.P.Singh, “With new features which make the journey to become crorepati even more exciting, KBC 2010 is going to provide whole some Entertainment with fun, knowledge and humour to the entire family. Big gets even bigger as the participants will get an opportunity to play for the jackpot worth Rs 5 crore. Sony Entertainment television has been on an upward curve in the last year with ratings from 80 to 180 GRPs. KBC is going to drive the next level of growth for the channel.”
 
Among the other new features and innovations which viewers will see in KBC are:


Fastest finger first contestants get to stay for a week


Expert help: An expert present in the studio each day to help the contestant in his march towards a crore by using the ‘Ask the Expert’ lifeline.


Double Dip: The participant can shoose to use Double Dip lifeline – this allows the contestant to give two answers, so if the first answer is incorrect, the contestant can pick one among the options left as his second answer.


Phone-a-friend: The viewers get to see the image of the friend when the contestant uses the lifeline.
 
Time Clock: The contestant will have to answer question one and two in 30 seconds and questions three to six within 45 seconds. There is no limit on time from question 7 onwards.


“The show will also have two special weeks on celebrity as contestants. The details will be divulged later,” Sony business head Ajit Thakur said.


KBC4 will be up against the celeb-driven reality show Big Boss on Colors and Akshay Kumar hosted Masterchef on Star Plus.


Sony is targeting advertising revenue of Rs 1 billion from the 36 episodes of the game show. Cadbury and Idea are the presenting sponsors of KBC 4.


Meanwhile, the sponsors that have come on board as associate partners are namely Axis Bank, LG, Tata Motors, Sony Bravia and Videocon.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Vinay_Singhal-Amit_Gupta.jpg?itok=310KaVnH
WittyFeed brings Httpool on board as sales partner

MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/voda_0.jpg?itok=88Fe3vhg
Vodafone launches industry’s first end-to-end IoT solution

MUMBAI: The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the growing recognition for Internet of Things (IoT), the market for IoT in India is poised to reach $9 billion by 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/delhi.jpg?itok=ts4wb1wL
Virat Kohli & Ola team up against Delhi air pollution

MUMBAI: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5 June, World Environment Day, to raise awareness about congestion and pollution issues and encourage the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/airtel%20800x800.jpg?itok=BjRBdZD9
Airtel & Karbonn launch affordable smartphones for aspiring India

MUMBAI: In order to strengthen its presence in the ongoing telecom battle, Bharti Airtel will launch two new Android-powered 4G smartphones in partnership with Karbonn Mobiles.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/cera%20800x800_1.jpg?itok=k5GA-lHT
CERA hands over full-service charge to Publicis India

MUMBAI: Publicis India has won a multi-agency pitch to handle the full-service responsibilities of CERA, the home solutions provider based out of Ahmedabad. It will be taken care of by its Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/mansoor-ali.jpg?itok=Am77kUB4
FCB Ulka to handle Hamdard creatives

MUMBAI: Hamdard Laboratories has assigned the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/categoery%20800x800_0.jpg?itok=gvmdi6C_
Fair & Lovely assigns digital mandate to The Glitch

MUMBAI: HUL’s largest skincare brand Fair & Lovely has handed its digital mandate to The Glitch. The agency will manage its communication strategy, social media marketing and brand management across digital platforms. The account will be handled from Mumbai.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/BankBazaar%20800x800.jpg?itok=zotFfxm9
BankBazaar uses music to make you #GoPaperless

MUMBAI: Online financial marketplace, BankBazaar, has launched a #GoPaperless music video to encourage digital adoption for finance-related queries. Ditching the staid old set-up, the music video gives personal finance a fun twist and explains the advantages of paperless banking in an unexpected...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/Pantene.jpg?itok=ebEw0Ykt
Lilly Singh & Priyanka Chopra promote Pantene hair oil replacement

MUMBAI: The memory of our mothers chasing us to apply oil in our hair while we bounce around to escape it is a memory almost every Indian woman remembers. To solve this, Pantene has roped in YouTuber Lilly Singh and Priyanka Chopra.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories