Indiantelevision.com Team

(31 May 2010 7:50 pm)

MUMBAI: Nick India has partnered with Far East to introduce a new range of Ninja Hattori bottles, sippers, compass boxes and mugs in a bid to expand its merchandise range.

Priced between Rs 85 and Rs 275, the Ninja Hattori back-to-school range of products will be available across various stores such as Landmark, Odyssey, Lifestyle and Crosswords.

Ninja Hattori lunch boxes come in three designs and are priced starting at Rs 125. The water mug is priced at Rs 85. Compass boxes come in two designs and are priced starting at Rs 150 and water bottles come in four designs and are priced starting at Rs 155/.

Said Viacom 18 Media VP consumer products Sandeep Dahiya, "Ninja Hattori has been the frontrunner in the kid's entertainment category and therefore it's only natural that we extend his presence beyond television. We're delighted to partner with Far East to launch this exciting range; and this will further strengthen our already existing wide array of Nick consumer products."

Adds Far East director Indu Shekhar, "We are excited to be involved in this exclusive partnership with Nick on one of their most popular characters. We've created this range after a lot of research and are confident that it will evoke a great response from kids."