Indiantelevision.com's > Digital Edge > Sex determination ad's banned online in India
Indiantelevision.com's
Digital Edge
Sex
determination ad's banned online in India
Indiantelevision.com
Team
(21 May 2010 3:00 pm)
MUMBAI: The Ministry of Information and Broadcasting has issued a directive to
search engines in India, namely Google, Yahoo and MSN, stating that they are no
longer allowed to advertise links pertaining to sex determination tests.
Sex
selection kits when advertised are often bought online and in an effort to curb
this, the Health Ministry requested the I&B Ministry to direct all search
engines to filter this information.
Google however, claims that they do not allow ads for promotion of prenatal gender
determination as it is illegal in India. They contractually require their advertisers
to comply with applicable laws in order to ensure that no illegal ads are shown
when a user searches for those particular search terms.
