MUMBAI:
Tanishq has launched its new advertising campaign that looks at bridging the gap
between a parent's desire to have a daughter married and the daughter's lack of
rush for an arranged marriage.
Conceptualised
by Lowe Lintas, the television commercial (TVC) has been directed by Vinil Mathew
while Footcandles is the production house.
Meanwhile the print
campaign has been created by Lowe group creative director Sharon Nayak while Litna
Das is the art director for both television and print.
The
objective of the campaign is to establish Tanishq firmly in the wedding jewellery
space by building a strong emotional connect with consumers.
