Visa Match Planner is the latest extension of Visas first-ever global Fifa-themed
marketing campaign, Go Fans, which also includes print, television and out-of-home
advertising, host market merchant activation programs and usage promotions.
new application will be available in English,
Japanese, Spanish and Portuguese, and will
be customised for each of the 32 qualified
countries. In addition to building a customised
Fifa World Cup match viewing schedule, the
application also lets users organise match
viewing parties, chat with friends, track
scores and standings, and obtain exclusive
offers from merchants such as the Fifa official
store on Fifa.com.
CMO Antonio Lucio says, "Football fans are undeniably passionate about the
Fifa World Cup and the teams they follow and social media provides a unique platform
to help them express their views and connect with friends from around the world.
"Through social media extensions of
the Go Fans campaign, like the Visa Match
Planner, Visa is able to strengthen our
connection to the Fifa World Cup and enhance
every fans World Cup experience with