Indiantelevision.com Team

(13 May 2010 6:45 pm)

MUMBAI: Reebok is set to launch the EasyTone TV commercial in India, created under the brand's new "Ree" marketing platform.

To kick off the "Ree" campaign, the brand has created TV spots highlighting the key product, Reebok EasyTone asking consumers to "Reethink, Reesport And Reejoy".

The commercials were created by DDB Berlin. The Reebok EasyTone campaign also includes print, out-of-home, digital and in-store executions.

Said Reebok India Company director sales and marketing Sajid Shamim, "Seeing the healthy performance of Reebok EasyTone last year, we thought of enhancing the product line for all EasyTone enthusiasts. And, this year we bring in the new variants of Easy Tone which are high on style quotient apart from providing the benefit of toning the lower body."