Indiantelevision.com Team

(3 May 2010 6:15 pm)

MUMBAI: Luminous, the leading brand in the field of Power Backup solutions, signs the legend Sachin Tendulkar as brand ambassador.

The company has earmarked approximately Rs 600 million to fund its marketing activities during the fiscal and is planning to launch an aggressive advertising campaign to expand brand awareness.

Said Luminous Power founder and CEO Rakesh Malhotra, "In addition to being an immensely popular sporting icon, Sachin represents the core values of the Luminous brand - reliability, consistency , longevity and highest standards of integrity."

"As our brand face, he will reinforce the communication of Luminous' core brand values across India, the Indian diasporas and cricketing fans around the world," Malhotra added.

Presently, Luminous Power has offices across 35 countries in Asia, Africa and the Middle East.