Indiantelevision.com Team

(11 May 2010 5:30 pm)

MUMBAI: CNN International and Korean Air have signed an exclusive advertising partnership around CNN's new programme, CNNGo, launching to global audiences on 13 May.

In a twelve month deal, the South Korean airline will advertise around the monthly travel magazine show that will be aired every Thursday at 2 pm.

Under the sponsorship agreement, a TV and online campaign will be designed to raise awareness of the global carrier's brand credentials for "Excellence in Flight".

The campaign will play out in to CNN's audiences in Europe, the Middle East, Africa, Asia Pacific and North America.

Says CNN Asia Pacific VP - news advertising sales William Hsu, "This campaign once again demonstrates CNN's capacity to deliver for the travel and tourism sector. We are happy to work with Korean Air around CNNGo as it is an exciting, engaging and dynamic fit for both brands, through which Korean Air will connect with our upscale and sophisticated consumers around the world."

Adds Korean Air head - marketing communications Emily Cho, "As Korean Air is an airline that caters to business travelers all around the world, we believe that CNNGo will be an excellent source of information for our customers. Korean Air is constantly looking for ways to make the travel experience more unique and special, both in the air and on the ground."