(3 May 2010 6:10 pm)

MUMBAI: Zapak Digital Entertainment, the gaming company from the Reliance ADAG stable, has appointed Sanjay Vasudeva as head - national ad sales.

Prior to this, Vasudeva was AVP – digital sales at Times Internet.

In his new role, Vasudeva will overlook the revenue generation process at Zapak and will be responsible for generating profits at national level.

Says Zapak Digital Entertainment Ltd COO Arun Mehra, “With his extensive experience in digital sales segment, Vasudeva will now lead the team to deliver profitable revenue growth at national level. He is energetic, and has motivated large teams in the past towards excellence."

Vasudeva added, “I am delighted to take on the role of national sales head for Zapak. Gaming is an exciting new segment in the digital space which is yet to be tapped to its potential. Zapak’s positioning, market leadership and enthusiasm makes it a very exciting place for me to be in.”

Vasudeva13 years of dedicated experience in media and digital space. Prior to Times Internet, he was with Navbharat, ABP, GE, Apollo Tyres and Parle.