Indiantelevision.com's MAM Stories Archives - 2010
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MAM Stories in the month of May
 
 
 
* Nick India, Far East launch back-to-school range
* Sahara ups bid to Rs 5 bn to bag Team India sponsorship
( 31 May 2010 )
* Panasonic US launches ad campaign to push Viera HD 3D lineup
* Bindass promotes Street Dance using flash mobs and BTL activities
( 29 May 2010 )
* Nokia tops Google’s Brand Zeitgist
* CNBC Awaaz brings Storyboard in its Hindi avatar
* Hamdard launches new RoohAfza TVC
( 28 May 2010 )
* Times & Shamrao tie up loans for the Lions
* Google brings its 'Creative Sandbox' to India
( 27 May 2010 )
* BCCI to decide on team sponsorship on Monday
* Neo Cricket's campaign for Asia Cup to have emotional connect
* O&M gives insights into Muslim consumers
* Tropicana launches new campaign
* Micromax secures title sponsorship of Asia Cup 2010
* In-game advertising is effective at increasing awareness & purchase intent
( 26 May 2010 )
* Zapak to develop digital marketing strategy for Vinod Chopra Films
* DLF, Vodafone top MEC IPL brand study
* Cadbury Gems gets pandas to lure kids in new TVC
* MTV Networks joins Asian TV Advertising Coalition
* Ignitee ups Shankar B to COO; to handle India & ME
( 25 May 2010 )
* Colors outsources US ad sales to ex-Zee hand Kapuria
* BBC Worldwide Channels strengthens ad sales team
* Advertisers hesitant of ratings for Ten Sports' Micromax Cup
* BCCI seeks sponsor for team India
* Vizeum wins Asia Motor Works media duties
( 24 May 2010 )
* Saif Ali Khan to endorse Wynncom's new range
* Google expands to TV, partners with Sony, Dish, Intel
* Sex determination ad's banned online in India
( 21 May 2010 )
* Zee and Sony shed GRPs in week 20
* Triton creates new TVC for Force Motors with the Khan brothers
* Lifebuoy goes national with hand sanitizer
( 20 May 2010 )
* Ajay Naqvi to take charge at Mudra North & East
( 19 May 2010 )
* W+K creates new ad campaign for IndiGo
* OgilvyOne gets Sandberg to lead digital growth in India
( 18 May 2010 )
* Samsung India to sponsor team to Asian Games
* Mudra Connext adds Travelguru to its kitty
( 17 May 2010 )
* Aidem Ventures pockets BAG Films' ad sales duties
* NBC partners Microsoft for digital marketing of fall lineup
* Visa introduces Fifa WC Facebook app
( 15 May 2010 )
* Indian TV ad market to grow by 10% predicts Informa
* Six Inches Communication eyes Rs 150 mn revenue in FY '11
* Fox extends deal with Innerscope Research
* England FA, Telekom Malaysia sign licensing agreement
* William Penn to launch 15 retail stores in India by 2010 end
( 14 May 2010 )
* Industry questions govt review of TV ratings
* Shazan Padamsee to promote VIP- Superlite
* Costa Coffee on growth spree in India
* Reebok asks consumers to "reethink, reesport and reejoy"
* India gets pride of place at IAA World Congress
( 13 May 2010 )
* Star Plus reports highest GRPs in 94 weeks
* M&M launches new TVC to promote Xylo
* Indian agencies win 3 pencils at One Show Design Awards
* Mudra Max ups Anurag Gupta to chief strategy officer
( 12 May 2010 )
* Ad bigwigs meet at Moscow for "change"
* Mattel, WWE launch product line
* Viraj Singh is Viacom18 brand solutions national head
* The Economist opts for TV, social media to tap Indian audiences
* Korean Air to sponsor CNN International's new travel show
* Pencil to handle creatives for Jaypee Greens' Golf and Spa Resort
( 11 May 2010 )
* McDonald’s pumps in Rs 20 mn to promote 'Shrek Fest'
* BBC Worldwide appoints retail head
* Vizeum wins Credila Financial Services account
* Ignitee bags Abbott's 'Digene' digital account
( 10 May 2010 )
* Television set to outpace print in 2010
* Mitsubishi bags Equinox media account
* Singapore Tourism Board expands India presence with marketing representatives in Chennai, Bangalore
* Nielsen acquires video analytics firm GlanceGuide
( 8 May 2010 )
* Bindass pumps in Rs 40 million to promote Dadagiri 3
* ICICI Lombard launches new ad campaign
* ICC gets Ogilvy to handle World Cup 2011
( 7 May 2010 )
* Tyronne Devdros is VP - Hansa outdoor
* Spice gets Ogilvy as creative partner
* Bajaj Finserv adorns new logo
* TME firms up digital portfolio; gets Sivakumar as national digital head
( 6 May 2010 )
* Coca Cola unveils 'Goal Celebration' ahead of soccer WC
* Titan Industries launches Raga carnival
* Big FM, Hrithik join hands to launch TVC
* HT Media shows readership growth across publications
* Ad Club to tighten judgment process to prevent recurrence of breaches
* ZenithOptimedia wins 'Kingdom of Dreams' media account
* Colors: The IPL blues and the comeback
( 5 May 2010 )
* Tanishq launches new ad campaign
* IRS Q1 2010: Dainik Jagran , TOI lead flock
( 4 May 2010 )
* Luminous signs Tendulkar as brand ambassador
* Zapak ropes in Sanjay Vasudeva to head national sales
*Starcom Worldwide gets Sodhani as GM - integrated marketing
( 3 May 2010 )
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