Indiantelevision.com Team

(4 March 2010 6:30 pm)

MUMBAI: Maui Jim, the US-based manufacturer of sunglasses that forayed into India, has roped in international Tennis player Elena Dementieva as its brand ambassador.

Under the agreement, Elena will promote the products on a global level through various forms of marketing, advertising, PR and communications and promotions.

Said Maui Jim International marketing manager Martijn van Eerde, "Apart from being an amazing athlete, her style and personality -on court as well off court- are a great fit with our attitude, AKA Aloha spirit."