Indiantelevision.com Team

(26 March 2010 12:50 pm)

MUMBAI: In the wake of a multi agency pitch, Ispat Industries has zeroed in on Equus Red Cell as advertising partner for Ispat Steel.

There was no incumbent agency for Ispat.

Says Equus Red Cell CEO Swapan Seth, "We plan to have a 360 degree campaign focusing on multimedia options to pass on the message of Ispat."

A TVC on the same has been aired on DD and will also hit other channels soon.