Indiantelevision.com Team

(4 March 2010 6:20 pm)

MUMBAI: General Mills has launched a new TVC for its Pillsbury Atta brand, created by advertising agency Saatchi & Saatchi.

Says Saatchi & Saatchi India creative head Ramanuj Sastry, "This campaign is in line with the Saatchi Lovemark philosophy - to create great brands that inspire love and respect. We are really excited about this campaign and believe that it takes the brand and category forward…with a simple yet memorable campaign."

The film has been produced by Fingerprint Films.