Indiantelevision.com Team

(23 March 2010 10:15 pm)

MUMBAI: Synergy Media Entertainment Ltd (SMEL) is setting up a specialized division that will focus on on-ground consumer activations.

The new division will be headquartered at the company corporate office in Noida and will have specialized teams at each of the 17 stations of the brand.

In addition to identifying existing employees to staff the new division, the company is also looking at undertaking specialized hiring.

This division will assist My FM in its branding, marketing and advertising activities.

The new activations division will focus on creating specialized as well as ancillary on-ground activations to add value to MY FM's offering of advertising and consumer marketing opportunities that it provides to its advertisers.

My FM COO Harrish M.Bhatia said, " We have already established My FM as a strong radio brand in our markets and looking forward we believe this specialised division for consumer activations will add to our repertoire of services offered to our clients. We have an excellent talent pool and we have already been creating on-ground activations but the new divison will work in a more focused and specialized manner to add value to our offerings."