Indiantelevision.com Team

(19 March 2010 8:10 pm)

MUMBAI: Business Branding Network (BBN) International, a global federation of ad agencies, will commence its India operations with Eggfirst.

As a part of the new arrangement, Eggfirst will don a new avatar: Eggfirst BBN India.

Eggfirst, on account of the tie-up, will have access to BBN’s knowledge resources and patented communication tools, lending a global edge to Eggfirst’s communication approach. Moreover, Eggfirst’s clients can make most of the extensive global network comprising 26 agency members in 32 locations with 1,500 advertising professionals.

Eggfirst BBN India CMD Ravikant Banka said, “’Think global, act local’ is a cliché now but we hope to make it our underlying philosophy. We are glad to be a part of an international network. However, we will have true celebrations only when we use the network to deliver more value to our clients in terms of incisive strategies and world-class creative. We have already started work for a large medical diagnostics equipment brand.”

Jeff Wedeward, part of Executive Board of BBN International, said, “We are committed to providing successful support to global brands on local basis in terms of local execution, local understanding and most importantly, local passion. Eggfirst, its clients and prospects will be able to take advantage of 1,500 working communication specialists placed in 26 agencies in 32 locations in almost every country having a viable economy.”

Gudmund Semb, who heads BBN-Germany, added: “India has tremendous importance for the BBN organisation in terms of international reach, knowledge and business opportunities. I look forward to a significant presence in India through Eggfirst and its team.”

Started in 1987, BBN is a global organisation with 26 member agencies across 32 locations on the globe. It has $568 million of gross billings and $85.2 million in revenues.

Founded in 2004 by Ravikant Banka, Eggfirst BBN India is a full service ad agency with two delivery centres in India. With more than five years experience, Eggfirst now has more than 55 people and has serviced over 200 clients. Some of the key clients Eggfirst has worked for include Star Group, Eureka Forbes, Oberoi Mall, 3 Global Services, Honeywell, DBS Bank and TCS.