(17 March 2010 4:30 pm)

MUMBAI: Zapak Digital Entertainment has promoted Siddharth Kelkar and Vishwanath Shetty as regional sales heads.

While Kelkar will be handling new markets (Pune, Ahmedabad and Kolkata), Shetty will oversee the Mumbai region.

Effective today, the elevations have come in the wake of the last week exit of Chirag Shah, national sales head. Zapak has now decided to streamline the sales structure by realigning the two regions.

Kelkar who is with Zapak since the last three years, has been responsible for key accounts like Cadburys, P&G and Parle-G. He will now handle Pune, Ahmedabad and Kolkata as a region. He has been instrumental in driving revenues from these regions and will push the sector further with key accounts like Amul, Cadilla, Emami, Bajaj and Paras.

Both Kelkar and Shetty will report directly to Zapak COO Arun Mehra.

Mehra said, “The year 2010 is crucial for us and we are ready to take it to the next level altogether. We are confident about the company’s growth with these two young go-getters in our team. Even during recession, with their determination and persistence we witnessed 100 per cent growth in key regions.”