Indiantelevision.com Team

(16 March 2010 6:20 pm)

MUMBAI: On air retail channel HomeShop 18 has launched the ‘Reebok Fangear’ combos in partnership with renowned sportswear brand Reebok. The Combos give you an option to choose from various teams such as Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab and Royal Challengers. The first show will go on air on 18 March’ 2010 (Thursday) at 8 pm.

Launched through HomeShop18’s special show, Reebok 20:20 Cricket Mania, the combo comprises a Reebok Fangear jersey, team cap and a team bat. Each jersey carries the team logo and is made of a comfortable fabric and have a soft feel to it. They can be worn with denims and pants and come in all sizes of S, M, L and XL. The cap has an official team logo in the front with an adjustable strap to fit at the back. The team bats are made of Kashmir Willow for all the four teams. All this is available at a price point of Rs 1499.

HomeShop18 CEO Sundeep Malhotra said, ‘There can be no better way to show your solidarity and spirit for the Indian Cricket team than to adorn your favorite team’s apparel collection. HomeShop 18 gives an opportunity to the cricket fans to feel a part of their team’s efforts and struggle to win the coveted cup. Fans across the 2750 cities, where we reach, can cheer on for their team by wearing the desirable fan collection by Reebok. “

Reebok India executive director sales and marketing Sajid Shamim said, “We are very happy to have partnered with HomeShop18 to capture the ongoing frenzy around the matches and the love of their fans. Everybody from a small kid to an adult watches cricket, therefore, like the previous year, we have renewed our association with HomeShop 18 to come up with the Reebok Fangear, so that everyone can support their chosen team in a special manner.”

HomeShop18 is the Network18 Group’s online & on-air retail marketing and distribution venture which launched the Home Shopping TV channel on 9 April 2008.