MUMBAI:
After receiving complaints from consumers over Hindustan Unilever
(HUL)’s Rin ad campaign, the Advertising Standards Council
of India (Asci), the watchdog of the Indian ad industry, is
examining the issue.
In
its high-voltage television commercial, HUL compared the superior
washing powers of its brand Rin to Tide from the P&G stable.
HUL is running a small ticker in its new ad campaign for Rin
which says, “Attested by independent labs.”
Asci
secretary general Alan Collaco said, "A complaint has
been registered against the Rin ad. The ASCI's Consumer Complaints
Council will meet on 23rd March to discuss the matter."
Meanwhile
P&G is said to be planning to take HUL to court as its
detergent brand Tide has been depitcted negatively in the
HUL ad for Rin. It could also launch a new ad campaign as
a counter measure.
