Indiantelevision.com Team

(15 March 2010 7:10 pm)

MUMBAI: Alt Entertainment has appointed Ignitee Digital Solutions to promote its first release, LSD - Love Sex Aur Dhoka, directed by Dibakar Banerjee, on various social platforms.

Ignitee has leveraged the movie on social platforms like Facebook, Twitter, You Tube and Bindass.com. Across the profiles created on the social media network, Ignitee has devised various contests.

Said Ignitee Digital Solutions chief sociosearch architect Gautamm Mehra, "The social media programme we put together is very vibrant, young and has everything from YouTube contests to cool applications such as the LSD Guru and even exclusive iTunes podcasts from Dibakar Banerjee himself. The buzz created as a result has been phenomenal and the movie is eagerly looked forward to by the thousands of fans."