Indiantelevision.com Team

(12 March 2010 4:00 pm)

MUMBAI: In a bid to attain maximum brand visibility, Havells will launch a three-series television commercial which will be aired only during the third season of the DLF Indian Premier League.

The company has released the first commercial in the series today. It will be visible during the first five days of the tourney.

Says Havells marketing head Vijay Narayanan, "We will release the second commercial in the series five days from now and the third will follow 10 days from now."

"The commercials will only see an IPL launch because the game will help us in captivating maximum eyeballs," he adds.

Additionally, Narayanan notes, the commercials will be further supported by shop-based and retail oriented bustle to create a direct consumer connect.

While Lowe Lintas is the creative agency for Havells, Motivator, a GroupM entity, is the media partner.