Indiantelevision.com Team

(11 March 2010 8:50 pm)

MUMBAI: Royal Challengers Bangalore has extended its contract with Bollywood actor Katrina Kaif as the brand ambassador for the Indian Premier League (IPL) Season 3 and 4.

Kaif had endorsed the Vijay Mallaya-owned Royal Challengers’ Bangalore team last year.

Meanwhile, the team owner has once again bought “White Mischief Gals” as official cheerleaders for the team. The 12 cheerleaders are carefully chosen and flown down from South Africa.

Says United Spirits Ltd trade marketing head- east Alokesh Banerjee, “The core value of brand White Mischief is ‘flirtatious fun’ and White Mischief Gals embody this spirit. The 12 -girl squad has been specially trained in high energy dancing and cheerleading moves to celebrate IPL homecoming. Their performance will set them distinctly apart from other cheerleading squads. White Mischief Gals will engage with the fans not only at the stadium, but also at select premium clubs. We have packed a lot of excitement in store for the ardent RCB fans this season.”

White Mischief Gals will also take a multi-city tour of pubs where they will descend on the dance floors with the fans.