Indiantelevision.com Team

(10 March 2010 5:45 pm)

MUMBAI: Out of home television company OOH Media has announced a strategic partnership deal with Mega Cabs, 24 hours A/C Radio taxi service.

OOH Media will market advertising inventory for the fleet of 700 plus cabs pan India. The said deal marries two very like minded companies, the parties state.

OOH Media CEO and MD Ishan Raina said, “Being the largest OOH TV company we are constantly looking for ways to connect with today's busy consumers. It's a real honour to be working with Mega Cabs. Both companies have a synchrony in terms of target audience and thus it makes a perfect sense for advertisers. This will give advertisers an additional ‘out of home’ touch point with India’s affluent and busy SEC A consumers”.

Mega Cabs presently operates in Mumbai, Delhi , Kolkata, Chandigarh, Ludhiana anf Amritsar. Ithas just unrolled an ambitious expansion plan which shall increase its fleet from 700 cabs to 2000 cabs by 31 December 2010.