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Mountain
Dew will be unleashing a 360 degree marketing campaign for
the Daar ki Wicket Girayega to Hamare Saath Khelega initiative,
involving on-ground activities in colleges, multiplexes, marketplaces,
outdoor, radio, and TV.
In
order to win these cricketing goodies, all that the consumers need to do is to
present two crowns or one PET label of Mountain Dew bottles and get to play a
game of cricket on the decked-up floats visiting their colleges and marketplaces. The
matches on the floats will test the consumers' all-round skills - batting, bowling
and fielding. These skills will be tested through games such as 'Crazy Catches'
and 'Speed Ball'. Keeping
in mind the growing popularity of the game amongst women, Mountain Dew has something
for its female fans too. The floats will have cricket-based trivia quiz for the
female fans of cricket fans, and winners will be given exciting prizes including
match tickets.
Each
float will have a graffiti board to announce the winners'
names. Winners will be judged on the spot to receive their
prizes. Prizes on offer include branded bands, gripper and
match tickets, and the top lucky winners a chance to play
with the KXIP.
For each KXIP match, as many as 50 consumers will be brought
to the stadium in specially decked-up branded luxury buses,
and they will be given personalized kits, including T-shirts,
backpacks, sippers, trumpets and inflatable hands. Treated
like true superstars, they will get to enter the stadium with
much fanfare.
Some
of the select winners will also get yet another golden opportunity - to meet and
greet the KXIP player while they are practicing at the nets in the stadium. The
final Mountain Dew winners will be selected from amongst all the winners' basis
a certain selection process, which will then get to play a five over-a-side daring
cricket match with the KXIP team in Dharmashala. | 
