LG
Electronics gets Akshay Kumar as brand ambassador
Indiantelevision.com
Team
(8 March 2010 8:20 pm)
MUMBAI:
LG Electronics India has roped in Bollywood actor Akshay Kumar as the brand ambassador
for its LG Flat Play Display (FPD) segment.
A 360 degree marketing
and advertising campaign has been devised to ensure optimum visibility and lucid
messaging to the consumer.
LG has planned
a multi-media campaign strategically covering all media vehicles like print, television,
radio, outdoor, cinema and internet.
Said
LGEIL MD Moon B Shin, "We have chosen Akshay as our brand ambassador for
LG FPDs because he personifies the LG brand. He is a big style icon, gizmo and
action freak."
