Indiantelevision.com Team

(8 March 2010 7:55 pm)

MUMBAI: Digital Law & Kenneth has been assigned wit the entire Parle products portfolio that includes confectionaries and savouries business.

According to industry sources, the size of the account is pegged at Rs 40 million.

Said Digital Law & Kenneth managing partner Anil K Nair, "As Parle is looking at revamping its entire digital strategy, it has increased its thrust and investment for the Parle products portfolio. Thus, our core focus will be to to create engagement and interaction."

As part of its new mandate, Digital Law & Kenneth will launch a series of initiatives on web, mobile, desktop and social media.

The Parle product portfolio includes brands like ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Webwise was the incumbent agency.