Indiantelevision.com Team

(5 March 2010 4:00 pm)

MUMBAI: Hygienic Research Institute (HRIPL) has assigned its media duties to Mediacom, following a multi-agency pitch.

As part of its new mandate, Mediacom will handle the entire HRIPL portfolio which includes hair colours, hair oils, shampoos, skin care products, decorative cosmetics and shaving cream.

The product variety is more than 20 in range and work under the brand names of Vasmol and Streax.

Says Mediacom general manager Ashwini Kamat, "Our performance on existing clients, strategic business inputs and innovative use of media is what got HRIPL to entrust their brands to Mediacom."

The size of the account is pegged at Rs 200 million.