MUMBAI:
The HUL, P&G row over the Rin versus Tide detergent ad is only getting thicker.
FMCG major P&G
has moved the Calcutta High Court against rival player HUL for putting out a "disparaging"
advertisement against Tide.
Meanwhile, the
Madras High Court has directed P&G to modify its Tide ad as HUL had claimed
that the Tide ad misled consumers, giving an idea that it was a natural detergent,
even though it is a synthetic product.
The
controvercial comparative ad went on air on 26 February. In its high-voltage television
commercial, HUL compared the superior washing powers of its brand Rin to Tide
from the P&G stable. HUL ran a small ticker in its new ad campaign for Rin
which said, "Attested by independent labs."
