Indiantelevision.com Team

(2 March 2010 2:30 pm)

MUMBAI: Hindustan Unilever (HUL) has roped in Bollywood actress Katrina Kaif as the new brand ambassador for Lux's new variant, Lux Purple Lotus & Cream.

Says HUL VP - home care & skin cleansing Sudhanshu Vats, "Lux, over the years, has always been known for introducing exciting innovative variants for its consumers and here's another such variant which is sure to appeal to consumers with its unique purple colour and sensuous aroma. We look forward to this variant becoming a favourite amongst consumers across India."

The FMCG major has also launched a new television campaign featuring Kaif that has been directed by Marco. The music score for the campaign has been composed by the trio, Shankar Ehsaan Loy.

Says Katrina Kaif said, "I join the legendary Lux beauty brigade, and only hope that my association with the brand grows stronger in the years to come."