MUMBAI:
The first five matches of the recently concluded Micromax Cup tri-series cricket
ODI managed only an average TVR of 1.18 according to Tam data c&s4+.
The
tourney was featured on Ten Sports in India, Sri Lanka and Zimbabwe.
By comparison,
the Compaq Cup that was played last year between India, Sri Lanka and New Zealand
on the same channel got an average TVR of 3 for its first four matches.
The cummulative
reach for the Micromax Cup was down to 60.6 million viewers compared to 73.2 million
viewers for the Compaq Cup last year. The highest rating for the event was a match
between India and Sri Lanka on 30 May 2010 which was 1.87 TVR.
The
lack of star power could be a reason for the lacklustre rating performance. Key
players like Dhoni were rested keeping in mind India's hectic cricket schedule.
With the run of one series after the other, fatigue could also be another factor.
