As part of the
agreements, Indian consumers will soon have access to a range of global brands
of WBCP - including Superman, Batman, Justice League, Looney Tunes, Tom and
Jerry, Scooby Doo and Harry Potter.
Entheos Consulting, headed by Nagarajan Subramanian, will represent WBCP in the
hardline, softline and publishing categories, Dream Theatre, headed by Jiggy George,
will establish the licensing business for WBCP's portfolio of brands in the areas
of food and beverages, personal care and promotional activities.