MUMBAI: Warner Bros Consumer Products (WBCP) has appointed Entheos Consulting and Dream Theatre as its licensing agents in India. The two companies will represent WBCP in matters of hardline, softline, publishing, food and beverages, personal care and promotional licensing.
As part of the agreements, Indian consumers will soon have access to a range of global brands of WBCP - including Superman, Batman, Justice League, Looney Tunes, Tom and Jerry, Scooby Doo and Harry Potter.
While Entheos Consulting, headed by Nagarajan Subramanian, will represent WBCP in the hardline, softline and publishing categories, Dream Theatre, headed by Jiggy George, will establish the licensing business for WBCP‘s portfolio of brands in the areas of food and beverages, personal care and promotional activities.
Said WBCP MD - Greater China, Southeast Asia and India Bianca Lee, "We are pleased to partner with both Entheos Consulting and Dream Theatre in the important India market. Both of these organisations represent a host of experience in their respective fields."
Warner Bros India country manager Blaise Fernandes added, "With the appointment of Entheos and Dream Theatre, we look forward to the very popular Warner Bros brands ranging from the classic Looney Tunes to the contemporary iconic brands like Batman being brought closer to the Indian consumer."