Indiantelevision.com Team

(1 June 2010 6:00 pm)

MUMBAI: Sanyukta Developers has appointed Vizeum India as communication consultants and media AoR. The size of the account is pegged at Rs 100 million.

As part of its new mandate, Vizeum will integrate with internal partners to provide appropriate solutions to Sanyukta Developers. While Carat Fresh will provide support on the communication strategy and creative development, Posterscope and Isobar will contribute on the OOH and digital possibilities respectively.

Established in 2004, Sanyukta Developers is venturing into the development of premium luxury townships and group housings. It also has plans to enter into the affordable housing space, targeting major tier II and tier III cities.

Said GM Tech for Sanyukta Developers Mr P L Raina, "We are sure we have the right partners in them as we begin our brand building journey."

Added Vizeum Indian Subcontinent MD S Yesudas, "The business will be handled out of our Delhi office under the leadership of Harit Pant, with contribution from Sampath Shenoy, Carat Fresh integrated."

Recently, Vizeum won accounts of Credila and Asia Motor Works.