Indiantelevision.com's MAM Stories Archives - 2010
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MAM Stories in the month of July
 
 
* Discovery to market rechristened TLC from mid-August
* Colgate Palmolive finds new creative partner in Bates 141 after 25 years
* Kenwood India to spend Rs 130 mn to build brand awareness
* Media & entertainment central to daily life in the Philippines: Study
* Nielsen Q1 revenue up 7% to $1.2 billion
( 31 July 2010 )
* Nagesh Alai is AAAI prez; Lynn de Souza is VP
* Rediffusion - Y&R bags creative mandate for Balaji movies
( 30 July 2010 )
* Colors takes leap forward with Balika Vadhu
* RBI gets Publicis Ambience for media awareness campaign
* Grey Chennai wins VBJ account
* IBF bars channels from showing Amul macho ad
( 29 July 2010 )
* Nick to launch theme park attraction in the UK
( 28 July 2010 )
* Synovate names Mamapudi Nkgadima as African Response MD
( 27 July 2010 )
* Bradford Licensing forms India JV with Franchise Group
* OgilvyOne Asia names Jerry Smith as regional president
* Ignitee bags Hygrevar Estates and Hearth account
* Red Bull extends deal with ECB
* Starcom is Starwood Hotels & Resorts' media partner
* Mudra gets Nikhlesh Jhingan as group director - brand comm
* Reliance Broadcast wins Delhi Metro's 5-year OOH contract
( 26 July 2010 )
* Ogilvy Mumbai launches new campaign for Anchor Toothpaste
* KBC4 to kick off in October, lines up sponsors
( 24 July 2010 )
* Zee slips, Colors back to No. 2
* Radio One launches multimedia campaign
* ASCI bars Bajaj Allianz ad, instructs modifications in two
( 23 July 2010 )
* ESPN gets Bachchan to endorse Champions League T20
* Piyush Pandey to get AAAI Lifetime Achievement Award 2010
* Grey wins creative mandate For Killer Jeans
* Coca-Cola appoints OgilvyAction to oversee shopper mkting biz
( 22 July 2010 )
* Akai plans to spend Rs 250 mn on marketing in India
* 64 mn viewers tune in to soccer WC; final duel gets 2.5 TVR
* MTV ties up with Wildcraft for Roadies range of bags & adventure gear
* Monisha Mitra is Primesite GM
* Xpanse Asia appoints Sheetal Dasgupta as biz director
* Rajnish Sahay joins Percept Talent Management as CEO
( 21 July 2010 )
* Goldmine Advertising ties up with Quasar for digital marketing
( 20 July 2010 )
* Lenovo launches campaign to attract youth
* Theme Ventures floats SME marketing cell
* Aegon Religare launches new campaign
* Maxus is L'Oreal's media agency
* Maurizio Vitale joins Oprah's network as senior VP, marketing
* Valvoline appoints R K Swamy BBDO as creative agency
* Law & Kenneth to put Renault's car brands on Indian road
( 19 July 2010 )
* Ad industry needs to revisit CPRPs
* Soccer WC final pulls in 6.1 mn metro viewers
* Global ad spend rebounds in Q1: Nielsen
( 17 July 2010 )
* McD's new campaign reinforces value proposition
* Metaphor bags Wodka Gorbatschow's creative account
* Sony India retains LMG; account size worth Rs 1 billion
* Disney joins Asian TV Advertising Coalition
( 16 July 2010 )
* Komli Media raises $6 mn via PE
* Mahindra launches Maxximo in South India, plans big media push
* Creativeland Asia to handle Audi India's creative duties
* Edelweiss launches multimedia campaign
* TME to handle Allied Blenders & Distillers' media duties
* Soccer World Cup semi-finals log average TVR of 1.5
( 15 July 2010 )
* Zee TV climbs to No. 2 again
* Wynncom plans media spend of Rs 500 mn in FY'11
* TSA bags media marketing rights for Spain's UEFA qualifiers
* Time Warner, Unilever renew 3-year strategic partnership
( 14 July 2010 )
* Luxor is CWG's official pen; to spend Rs 100 mn in activation
* Desai to Lead Lowe + Partners South East Asia
* Dhoni signs Rs 2 bn endorsement deal
* LMG to handle UHI account for 4 years
* Mudra, Triton and Concept to handle GIC account
( 13 July 2010 )
* DD heads for OOH publicity to win urban viewers
* OgilvyOne ups Kunal Jeswani to country head
* Ketan Desai to head Grey Delhi
* JWT gets Adrian Miller as chief creative officer, Delhi
* Mudra North & East appoints Gopal Krishnan as VP
( 12 July 2010 )
* Media executives see fragility in economic environment: Sun Valley Conference
* Dainik Bhaskar hikes ad rates, sees 14% revenue growth in FY'11
( 10 July 2010 )
* ENIL to sell OOH arm to parent BCCL
* IBF sets ball rolling, gets BARC registered for TV research
* Synovate names Ben Llewellyn MD Malaysia
* 61 mn viewers tune in to soccer WC
* Zapak to distibute America's Spin Master brands in India
( 9 July 2010 )
* Star Plus sheds 50 GRPs; Colors, Zee TV see small gains
* GM India ups Sumit Sawhney to VP marketing, sales & after sales
* CMO Council launches CMO Asia
* Soccer WC sponsors recover from ambush marketing
* Scarecrow Communications to handle Religare Arts Initiative
* Ferrero Group appoints OMD India as media agency
( 8 July 2010 )
* Spikes Asia 2010, Caaa in co-operation agreement
* Amul is No. 1 Indian brand in APac
( 7 July 2010 )
* MRUC appoints new chairman as Purushottam steps down
* TBWA bags Rs 100 mn Star Health account
* Mercedes launches magazine in India
* MPG wins media duties for M3m India
* Harris’ term as AAAI prez ends; new elect to be named on 30 July
* O&M sets up Noor to target Muslim consumers
( 6 July 2010 )
* HP unveils new global marketing campaign
( 5 July 2010 )
* Weber Shandwick bags IPRA Golden World Award for Gillette campaign
( 3 July 2010 )
* Tourism code lays strict guidelines for marketing, internet usage
* India leads in ad spend growth across 12 APac markets: Nielsen
* Big Street earns mandate for DTTDC Street Furniture makeover
* Sandeep Kataria is Yum Restaurants CMO
* Qmedia is SPE Networks Asia ad sales rep in Middle East
( 2 July 2010 )
* Pure Media bags media duties of Maxima watches
* Ministry frowns over surrogate and scroll ads
* Sachin Tendulkar is Toshiba's brand ambassador
* Kerala Tourisim empanels 7 agencies to handle media & creative duties
* Cricket ratings fall as soccer World Cup scores
*Dentsu Marcom wins HomeGenie's ad duties
( 1 July 2010 )
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