Indiantelevision.com Team

(21 July 2010 9:40 pm)

MUMBAI: MTV and Wildcraft have launched the MTV range of premium bags and adventure gear.

The range includes travel and adventure bags, duffel bags, laptop bags and tote bags amongst others.

The products are priced between Rs 745 and Rs 2,995 and are available across exclusive Wildcraft stores as well as trade shop-in-shops.

The range also comprises a special Roadies line that includes bags as well as adventure gear for riding, hiking and cycling as well as other outdoor equipment including a range of sleeping bags and tents.

Announcing the partnership, Wildcraft India director and head - marketing Gaurav Dublish said, “This initiative mirrors our constant endeavour to attempt the seemingly impossible, keeping up with the fickle and constantly changing youth. MTV, known for their close connect with the youth are the obvious partners and choice for this initiative. We hope to reach out to our consumers as a dynamic new brand becoming the ultimate answer to their needs in our category.”

Bollywood actress Jacqueline Fernandez along with MTV VJ’s Rannvijay, Ayushmann and Bani J, unveiled the merchandise range today.

Viacom18 SVP consumer products and communications Sandeep Dahiya said, “We are excited to partner with Wildcraft to enter into yet another important category in the youth space. What makes this range unique is the mix of innovative product features with international creative & design elements.”

Wildcraft manufactures backpacks, rucksacks and travel & survival gear with up to 25 year warranty across product categories.