By ASHWIN PINTO
Indiantelevision.com Team

(15 July 2010 11:40 am)

MUMBAI: The two semi-finals of the recently concluded soccer World Cup on ESPN got an average TVR of 1.5, up marginally from the previous edition in 2006 which had fetched a rating of 1.4.

The match between Spain and Germany got a higher TVR of 1.8 due to the high profile nature of the contest.

Not surprisingly, the third place matches do not fare as well as they are relatively inconsequential. The free-flowing contest between Germany and Uruguay yielded a TVR of 0.8, higher than the rating of 0.6 in 2006.

The 63 games played till the final got an average TVR of 0.8, down from 0.96 in 2006. West Bengal, Assam and Kerala crossed a TVR of 3. 62 million World Cup viewers till the final.

The top ad categories this time were cellular phones, cellular phone service prroviders, two wheelers, DTH service providers and non aerated soft drink. The top advertisers were Bharti Airtel, Vodafone Essar, Nokia, Samsung and Hero Honda.

The top btrands advertised were Vodafone Cellular Phone Service, Nokia E72, Hero Honda Karizma ZMR, Airtel Cellular Phone Service and Spice Video Phones.