Indiantelevision.com Team

(1 July 2010 8:20 pm)

MUMBAI: Japanese consumer electronics company Toshiba Corporation has appointed Sachin Tendulkar as brand ambassador across its product categories of laptops, LCD TV and home appliances and for corporate branding in India.

With Tendulkar, Toshiba will be launching an extensive cross-product media campaign with the key message of 'Quality Technology Design'.

Toshiba India MD Kenji Urai said, “Cricket is the most popular sport in India and Sachin, the most formidable and popular cricketer, is an influential figure. His cricketing achievements and constant quest for high performance is in line with Toshiba’s 'leading innovation' tagline, where Toshiba aims to provide products with innovation in high quality, leading-edge technology and stylish design."

As brand ambassador for Toshiba, Tendulkar will be featured in Toshiba advertisements in major media for its laptops, LCD TV and home appliances.