Indiantelevision.com Team

(1 July 2010 5:50 pm)

MUMBAI: Kerala Tourism Board has assigned its entire media and creative duties to Crayons Advertising, Mudra, Stark Communications, Group M and three local Kerala agencies - Hues, Modern and AD India.

The account size is pegged at Rs 200 million.

This decision comes after a multi agency national pitch involving 25 companies, and three rounds of pitching.

The agencies will handle all the 360 degree marketing and advertising needed to promote tourism in Kerela. The campaigns would include TV, radio, print, OOH and BLT activities.

Mudra South, the agency which had created the "God's Own Country" campaign for Kerela Tourism 15 years ago, is one of the empanelled agencies who will be handling the account out of its Kochi office.

EVP & Head of Mudra South Ranji Cherian said, "We are delighted. There is something very special about Kerala Tourism. We are looking forward to creating some great work."

Added Mudra India CEO Jude Fernandes, "This win is great news to follow Mudra South's double win at Cannes for its work for Bangalore Traffic Police. The Kerala Tourism brand now resonates globally as a holiday destination that is at par with the best destinations across the world."