Indiantelevision.com Team

(5 January 2010 6:00 pm)

MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has bagged the media duties of SBI Mutual Fund (SBI MF).

The size of the account is pegged at Rs 300 million.

Other media agencies pitching for the account included Lintas, GroupM, Motivators and Lodestar.

Post two rounds, Allied Media was appointed as the AOR for SBI MF across print, TV and radio.

Said Allied Media vice president PM Balakrishna, "SBI Mutual Fund is a brand leader, and clearly the largest mutual fund house in the country. Our objective is to add value by creating and delivering a wholesome 360-degree media solution to reach their wide base of customers. Our past experience, innovative media marketing proprietary tools and the support of the Percept Media's inherent capabilities and strengths will enable us to provide a holistic media strategy for the brand, which will be effective and efficient."